conversion rate calculator
about this tool
conversion rate is one of the most watched metrics in digital marketing — and rightly so. whether you’re measuring how many website visitors become leads, how many email clicks result in purchases, or how many ad impressions turn into sign-ups, conversion rate tells you how effectively your marketing is turning attention into action.
this free conversion rate calculator makes the maths instant. enter your number of conversions and total visitors (or clicks, or impressions), and the tool returns your conversion rate as a percentage. quick, accurate, and one less thing to calculate manually.
it’s a useful tool for digital marketers, e-commerce managers, cro specialists, and anyone who regularly reports on campaign or website performance. tracking conversion rate over time — and across different pages, campaigns, and channels — helps you identify where the biggest optimisation opportunities lie. even a small improvement in conversion rate can have an outsized impact on revenue, which is why it’s worth measuring carefully and often.