cost per mille calculator
Cost per 1,000 impressions. Key for brand awareness and reach campaigns.
about this tool
cost per mille (cpm) — the cost per thousand impressions — is the standard pricing metric for display advertising, programmatic media, and brand awareness campaigns. if you’re comparing the efficiency of different ad placements, evaluating a media buy, or reporting on the reach of a campaign, cpm is one of the core numbers you need to have right.
this free cpm calculator lets you enter your total spend and number of impressions to get your cpm instantly. it also works in reverse — enter a target cpm and total impressions to calculate projected spend — making it flexible for both reporting and planning.
it’s useful for media planners, digital advertising specialists, and marketing managers who deal with impression-based campaigns across display networks, social platforms, or programmatic channels. cpm alone doesn’t tell the whole story — reach and frequency matter too — but it’s a fundamental benchmark for evaluating and comparing media efficiency. having a quick, accurate calculator on hand makes the day-to-day maths a little faster.