click through rate calculator
Percentage of people who clicked after seeing your ad. Industry avg is ~1–2%.
about this tool
click-through rate (ctr) is one of those metrics that shows up everywhere in marketing — in your email reports, your google ads dashboard, your search console data, your social media analytics. it’s a simple ratio: the number of clicks divided by the number of impressions or sends. but when you’re working across multiple campaigns and channels, it’s handy to have a dedicated calculator you can use quickly.
this free ctr calculator lets you enter your clicks and impressions (or sends), and returns your click-through rate as a clean percentage. it’s fast, accurate, and saves you from doing the maths manually or hunting around in a spreadsheet.
it’s a useful everyday tool for digital marketers, ppc specialists, email marketers, and seo professionals who regularly review campaign performance. whether you’re benchmarking a new campaign, presenting results to a client, or just doing a quick sense-check on your numbers, having a reliable ctr calculator at hand makes the process a little smoother. simple tools that do one thing well are often the most useful ones.