click through rate calculator
Percentage of people who clicked after seeing your ad. Industry avg is ~1–2%.
about this tool
click-through rate (ctr) is one of those metrics that shows up everywhere in marketing — in your email reports, your google ads dashboard, your search console data, your social media analytics. it’s a simple ratio: the number of clicks divided by the number of impressions or sends. but when you’re working across multiple campaigns and channels, it’s handy to have a dedicated calculator you can use quickly.
this free ctr calculator lets you enter your clicks and impressions (or sends), and returns your click-through rate as a clean percentage. it’s fast, accurate, and saves you from doing the maths manually or hunting around in a spreadsheet.
it’s a useful everyday tool for digital marketers, ppc specialists, email marketers, and seo professionals who regularly review campaign performance. whether you’re benchmarking a new campaign, presenting results to a client, or just doing a quick sense-check on your numbers, having a reliable ctr calculator at hand makes the process a little smoother. simple tools that do one thing well are often the most useful ones.
free google sheets template — click-through rate (ctr) calculator
- enter your impressions and clicks — get your ctr in seconds
- useful for checking google ads, meta ads, or email campaigns
- download free template
faqs
ctr is the percentage of people who clicked your ad or link after seeing it. it tells you how compelling your creative, headline, or offer is to the audience that saw it.
ctr = (total clicks ÷ total impressions) × 100. if your ad got 500 clicks from 20,000 impressions, your ctr is 2.5%.
it depends on the channel. for google search ads, 2–5% is solid. for display ads, 0.1–0.5% is normal. for email campaigns, 2–3% is a good benchmark. social media ads typically sit between 0.5–1.5%.
low ctr usually points to a mismatch between your ad and your audience — weak headline, irrelevant targeting, or an unappealing offer. test different creatives, refine your audience, or improve your copy to push it up.