calculators

about this collection

numbers are at the heart of smart marketing decisions — and having a reliable calculator on hand when you need one makes those decisions a lot faster. this collection of free marketing calculators covers the metrics that matter most: roi, roas, cpc, cpm, cpl, cpa, ctr, conversion rate, and churn rate.

each calculator is clean, simple, and built to give you an accurate result without any fuss. no spreadsheets, no formulas to remember, no sign-ups required. just enter your numbers and get an instant answer you can use in a report, a client presentation, or a quick internal sense-check.

whether you’re a performance marketer tracking paid campaign efficiency, a business owner evaluating the return on your marketing spend, or a content marketer curious about your read time estimates, there’s a calculator here that’s useful to you. bookmark the ones you reach for most often — they’ll save you more time than you might expect.