unsubscribe rate benchmark checker

free unsubscribe rate benchmarker
marwvengat.com
your campaign data
your unsubscribe rate
%
found in your email platform dashboard
your industry
list size
total subscribers before this campaign
revenue per subscriber (optional)
$
avg annual value of one subscriber
please enter your unsubscribe rate and select your industry.
your rating vs industry
your rate
0%
good
industry benchmark comparison
campaign impact
tips to reduce your unsubscribe rate

about this tool

seeing unsubscribes tick up after a send is never fun — but whether it's actually a problem depends on context. a 0.3% unsubscribe rate might be totally normal in one industry and a red flag in another. without knowing what's typical for your niche, it's hard to know whether you need to act or whether you're just overthinking it.

this free unsubscribe rate benchmark checker helps you put your numbers in context. enter your unsubscribe rate and select your industry, and the tool compares your results against typical benchmarks so you can see where you stand. it's a quick reality check that turns a raw number into something meaningful.

it's useful for email marketers, newsletter operators, and marketing managers who regularly review campaign performance and want to make smarter decisions based on industry context rather than gut feel. if your rate is within a healthy range, great — keep doing what you're doing. if it's running high, that's a useful signal worth investigating. either way, you'll know where you stand.